There is a moment. I can’t tell whether it has yet to pass or if it can rocketing through last Thursday. However in that moment the world has shifted again. As usual Seth Godin is “Johnny on the Spot” as the shift happens with the publication of this new book “Tribes” and a razor sharp blog post. The meme has 16 questions that just might be the razors edge that divides the have and have nots in our emerging attention economy.

Rich Schefren is on the money also, his recently released report “The Entrepreneurial Emergency” seems to name the gnawing feeling many people online are dealing with right now. As the gluttony of information expands exponentially and attention is stretched beyond imagination new methods are required. We have to process and handle knowledge more effectively.

Oddly enough to coincide with this intangible shift I notice tonight that Landcare Australia Limited have joined the semantic web, going all eExtension with a new Wordpress blog. Tip of the hat to Brian and the crew for that.
May I be so bold as to suggest if you are not updating your ability to wield knowledge, there is some pain coming. So take Seth’s test, and see where you find yourself. I know the test has kicked me in the pants to update skills and attitudes in an effort to ride the wave of the attention age.

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