one of the great advances of the web 2.0 is the opportunity to easily and effortlessly create and share video content. in the past landcare groups, NRM groups, and extension programs have lamented the indifference of mainstream media, towards our efforts to improve two great pillars of our society; agriculture and the natural resource that supports it. now you can have your own tv commercial, documentary or radio show for peanuts (using free web 2.0 tools). and in then event you make the evening news you can upload to youtube and have your story work for you indefinitely.

below is a youtube video of a landcare exercise near Bundaberg. i was so pleased to see Maureen Schmidt (Bundaberg Landcare) interviewed she works so hard, has a great deal of knowledge and deserves to say her piece. imagine the impact if every landcare group, nrm body and ag extension program regularly posted youtube videos. many in the industry have said that until the broader population care about this work we are fighting an uphill battle. perhaps this is a way to share the important work that you do.

Kudos to Bundaberg Landcare.