Extension Strategy - Id the different segments of your stakeholder audience and plan delivery based on their needs.

In the business of Natural Resource Management or Sustainable Agriculture the challenge of reaching stakeholders can be a real challenge. An important principle is to examine your stakeholders and design an engagement strategy to cater to each particular segment of your “extension market”. Below is a link to a page about a US Horticultural Extension Officer who hosted workshops for Amish and Mennonite Vegetable Growers. The story includes a short podcast by James Quinn (the extension officer) about the workshop. I hope you enjoy the article and the podcast

Brownfield Network: MU assists Amish and Mennonite growers through workshops

Technorati Tags: extension, horticulture, sustainable agriculture, nrm, natural resource management, eco2oh, eco2oh.com